Matlock Helps FoxxHole Radio Bring in Laughs With BMW

ATLANTA (June 8, 2010) – Matlock Advertising and Public Relations negotiated the partnership of BMW of North America and entertainer Jamie Foxx’s satellite radio channel, The FoxxHole. BMW will interact with listeners by hosting a Joy of Comedy showcase that ties with their 2010 Joy campaign, as well as providing on-air interviews with BMW experts, as The FoxxHole’s Official Automotive Sponsor.

“We are pleased to welcome BMW to our family of sponsors,” said Marcus King, Executive Producer of The FoxxHole. “We look forward to working with the company and helping the BMW brand resonate with multicultural consumers through both our media platform and numerous key events.

Jack Pitney, BMW’s Vice President of Marketing and Product Strategy, commented, “We are pleased to partner with Jamie Foxx’s FoxxHole Satellite Radio to spread the joy that comedy brings. [The channel] has an influential multicultural audience and we look forward to building a relationship with them while sharing our mutual appreciation for great cars.”

The FoxxHole is a channel on Sirius (106) and XM (149) satellite radio that features comedy, music, and other entertainment presented by Jamie Foxx.

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