CARIBBEAN CULTURE ERUPTS DURING THE 9TH ANNUAL JAMAICAN JERK FESTIVAL
SUNRISE, FL (November 14, 2010) — Over 16,000 headed to Sunrise, FL to taste the excitement of the largest Caribbean food festival in the United States: The 9th Annual Grace Jamaican Jerk Festival, presented by Publix. The yearly Publix Jerk Cook-Off and Celebrity Quick Fire Competition allowed professional chefs, amateur cooks and celebrities to flaunt their talent in an explosion of Caribbean culture. The winner of the competition won a cash prize of $1500 in Publix gift cards in addition to the right to boast about having the title for the best jerk recipe in the United States.
In addition to the flavorful food, there was also musical entertainment. The Main Stage featured the most dynamic, legendary band in Caribbean, Byron Lee's Dragonaires, as well as one of the most prolific crooners to come out of Jamaica, John Holt. The Main Stage created nostalgia and encouraged showmanship, two very important components of the festival.
Matlock helped Publix by managing overall sponsor relationships, organizing radio promotions, coordinating branded premium items/giveaways, leading correspondence with reps and coordinate all details requiring Publix approvals, as well as event set up, creative development, and general event quality control.
“This, the Main Stage, is the delectable part ... the dessert ... where we highlight our culture from a musical standpoint. It can’t get no more sweeter than that," festival director Abdul Muhsin exclaimed.
The celebration of Caribbean culture didn’t stop at the stop at the festival.
Publix created a “Jerk Festival Carnival” atmosphere inside the stores and promoted special prices on selected key Grace brand items, the Caribbean’s lead food distributor.