MATLOCK LENDS STRATEGIC MUSCLE TO 100 BLACK MEN OF AMERICA
ATLANTA, GA (January 19, 2011) Matlock has been selected by 100 Black Men of America to identify new strategies that will build the brand of this national, non-profit organization and create new opportunities for growth. The agency is charged with developing and creating a unified brand presence and effective communications plan for both the local chapters and the national office. “This is a unique opportunity to provide a great non-profit service organization access to communications services that are normally reserved for Fortune 500 companies,” said CEO Kent Matlock.
Established in 1986, The 100 Black Men of America has grown to over 116 chapters with more than 10,000 members, and are currently celebrating 25 years of improving the quality of life in the community by enhancing educational and economic opportunities.