BMW Ultimate Riding Drive

Experiential Marketing is just one of the areas Matlock always exceed expectations. As the multicultural agency of record for BMW on Saturday, October 29, 2011 Matlock worked with the luxury auto manufacturers on hosting a targeted group of car aficionados for an ultimate driving experience at the BMW Performance Center in Spartanburg, South Carolina.Event participants were treated to a full day of activities. Participants had the opportunity to test drive the newest BMW models, race on the BMW tracks, and test their aptitude and the cars’ performance on challenging terrains. Participants were brought in by motor coach from Atlanta and Charlotte, North Carolina. Matlock partnered with Uptown Magazine on this event. For more information on Matlock’s Experiential Marketing expertise call us at 404.872.3200