As BMW’s African American agency, we have achieved much success since we started serving them in 2003. Like a number of our brand clients, we are part of a team that includes other agencies. We have embraced these partnerships. We pride ourselves on producing our “collective best” and being able to build collaborative working relationships. We call this “Team Fusion.” Matlock has enjoyed working with BMW North America’s general market agency of record, Kirshenbaum Bond Senecal + Partners (kbs+), over the past year. Now, we are taking our collaboration with them to the next level, having moved our BMW account staff into kbs+ offices in New York City. According to Kirstin Popper, Matlock SVP & General Manager, this move “will not only create an atmosphere of greater collaboration, it will take the next step in a strategic alliance with Kirshenbaum.”
The move has practical benefits for Matlock’s BMW account leader, Beth Roper, Account Director. The kbs+ office is only a block from where she lives in lower Manhattan. If that wasn’t enough to make her excited about the move, she is also pleased with having closer access to “the scoop” that the agency of record is privy to, as well as to Kirshenbaum’s assets, like a recording studio on the premises.
Other Matlock staff who have moved into the kbs+ offices are Ed Rutland, EVP & Managing Partner, and Wilton Wallace, Senior Associate. Thanks for the warm welcome, kbs+!