Matlock Spotlights Women Leaders in Business

As Matlock continues celebrating Women’s History Month, we would like to acknowledge a few of our remarkable female clients! The first lady in our showcase is Ms. Nicole Gustin, Director of Public Relations & Marketing at Atlanta Medical Center. 

Ms. Nicole Gustin is Director of Public Relations & Marketing at Atlanta Medical Center. She is an award-winning journalist and communications professional with specialized expertise in crisis communications.

She has raised visibility for leading organizations such as Massachusetts General Hospital and the American Red Cross. Her proactive approach to public relations has resulted in coverage in top-tier media outlets in the U.S. and 20 countries, including: USA Today, New York Times, Time magazine, Boston Globe, Good Morning America, Today Show and many others.

Matlock is honored to work with Ms. Nicole Gustin and Atlanta Medical Center.

We asked Ms. Gustin a few questions about herself, and here is what she had to say:


Q: When you were a child, what did you want to ‘be’ when you grew up?

A: I always wanted to be an actor. I was involved in Cobb Children’s Theatre through high school. But my parents refused to pay for me to major in drama because they were worried I wouldn't have a job. They were probably right. My second love was writing, so I decided to become a journalist.

Q: Why did you choose this career path?

A: I became a journalist because I love to write, and I love being the first to uncover a story. As a newspaper reporter, one of my side beats was health care, and I knew I eventually wanted to work in health care PR. I was right, I absolutely love it. I still get to uncover great stories and share them with the world. And I never stop being fascinated by science.

Q: Do you have any favorite moments or situations that occurred during your tenure at Atlanta Medical Center that you can share?

A: I am new to Atlanta Medical Center, so I don’t have any favorite moments yet. But this is the third hospital I have worked at, and I can say that I find it most rewarding to see how health care makes a difference in the lives of our patients. At one hospital where I worked, I met a woman who had been diagnosed with pancreatic cancer. She had given a donation to the hospital, and we wanted to get news coverage about it. By digging a little into her personal life, I found that she ran an after-school program and had touched the lives of hundreds of kids and parents. I managed to get a front-page story about her in the local paper, and she called me the next day to tell me that she had gotten a flood of phone calls from former students and parents to offer their support. I was very moved – I felt like I made a small difference in this woman’s life. 

Q: What advice would you give to young women hoping to become Business Leaders?

A: Be compassionate with yourself and others.

Q: There is a concern regarding the ‘Glass Ceiling’ for women, with fewer senior roles going to women – or women going for the senior roles. As a ‘glass breaker,’ do think there is a key ‘flaw’ that many women seem to have that keeps them from breaking through?

A: I don’t know that there’s a flaw, but I think it has to do with competing responsibilities. As much as women want to work full-time and have a career, I don’t think they have learned how to let go of some of the other responsibilities in their lives – raising a family, caring for their parents, etc. The reality is you can’t do everything, and really don’t have to. It takes balance. Women might be a lot happier if they let go of that “superwoman” expectation of themselves – to be the perfect wife, mother, daughter, employee and leader.

Q: Is there anything else you would like to add?

A: Follow your passion. If you follow the money, eventually, you will be disappointed.