What Every College Student Should Post on LinkedIn
Mashable recently posted an article with great tips for what college students should post to their LinkedIn profile. We think this list is great for not only college students, but anyone who would like to work in a professional realm. You’ve probably seen lists like this before and assumed that this was just a way for LinkedIn to make money or gain more users, but you couldn’t be more wrong. We wanted to provide a few ways in which we use LinkedIn here at Matlock, so you can get an idea of how it’s being used by employers. Read our tips below and then view the list provided by Mashable here: http://on.mash.to/14ttYzn
- Have a LinkedIn profile
Having a LinkedIn profile is essential in your professional career. A LinkedIn profile is just as important as having a resume. When we are reviewing a prospective employee, one of the very first things we do is search for their LinkedIn profile. Not having a profile can often be a red flag. Pamela Bishop our Brand VP & Group Director often says “if they don’t have a LinkedIn profile, they don’t exist.” When you do create your profile, make sure that it is 100% complete. LinkedIn defines a complete profile as one that lists:
- Your industry and location
- An up-to-date current position (with a description)
- Two past positions
- Your education
- Your skills (a minimum of 3)
- A profile photo
- At least 50 connections
- Have a Professional Profile Photo
As the old saying goes “a picture is worth a thousand words”, and unfortunately, your “selfie” in the bathroom is saying all the wrong things. Be sure to have a profile picture that clearly shows your face and is free of distracting backgrounds (i.e. your shower curtains or even worse, your toilet). A full body image is not necessary, as most profile pictures are only shown from the shoulder up. Professional dress, is often suggested, but not required. Your image will often be the very first thing an employer notices, so make sure that your image makes a great first impression.
- Investigate Your Interviewer
Learning more about your interviewer and the company shows that you are prepared and you do your homework. It also gives you more to discuss in an interview and sets you apart from other candidates. The best place to learn more about your interviewer is LinkedIn. LinkedIn has a feature called “Who’s Viewed Your Profile”; it discloses who has viewed your profile in the last 90 days. We use this feature at Matlock to see if a perspective employee is going the extra mile and doing their homework.
Every agency is different in the ways in which they use LinkedIn, but we hope you find these tips and the tips from the Mashable article helpful in creating a great LinkedIn profile.
Do you have any tips you would like to share?
If you are interested in a career in Public Relations and would like to know more about what agency life is like read our blog post here: http://bit.ly/1dgilN2