Four Ways to Use Social Media in Public Relations
- Connect with people. By following, liking, reacting, commenting and interacting with people, social media allows you exposure to a broader audience.
- Find brand advocates. There are people out there who love your brand and social media makes them easy to find. By using brand advocates, your product or services becomes real to those who may not be educated on it.
- Make viral videos. Video content is easily shareable and allows your brand to tell compelling stories about itself.
- Crisis communications. Being able to get ahead of a crisis or release communications that can tell your side of the story is a great resource to have for reputation management