Meet our Associate Creative Director!
Please join us in welcoming our new Associate Creative Director, Linda Day! We asked her a few questions and here is what she had to say:
Associate Creative Director
1. What are you passionate about?
I’m definitely passionate about family, cooking and my ties to the Caribbean. Some of my greatest memories are connected to being a young woman in the kitchen with my elders learning how to prepare dishes that are native to the islands. Those are traditions I still practice today in my own home. I’m actually working on a Caribbean cookbook as a hobby/love project. And music. Especially Soca. I didn’t love it as a kid—but I re-fell in love with it as the genre evolved. Soca just takes you to a place mentally and emotionally. Transports you back to the islands and keeps you connected to your African roots.
2. Who would you most like to swap places with for a day?
I’m actually pretty happy with where I’ve landed in my own life and I try to remember to exercise gratitude for my individual path every day.
3. If you were a crayon, what color would you be?
I would be a RED crayon. Lol. I love so many colors but everything comes to life with a little flash of red in or on it!
4. Who is your least favorite superhero?
I don’t know much about superheroes to be quite honest.
5. What’s your go-to midnight snack?
I’m not a late-night snack kind of person but I’d say chocolate Haagen Dazs ice cream or sour cream and onion potato chips. Not together of course. Lol.
6. Who or what motivates you?
There are only about 3% of woman creative directors in advertising, and that percentage is even less for women of color. I’m motivated by the fact that I have an opportunity to challenge and change the narrative, tell a new story. It’s a tremendous responsibility and one I take very seriously.
7. What’s your biggest guilty pleasure?
My guilty pleasure is wine. I love great wine from South Africa, Australia, and Argentina.
8. Where’s your favorite place in the world and why?
My favorite place in the world is the islands. My sweet Caribbean. In Trinidad there’s a term called “tabanca” and it means to have a deep longing, missing or a craving for a thing. In Brasil it’s called “saudades.” Almost like you’re incomplete without that thing. That’s how I feel about my islands—like half of my heart stays in the Caribbean when I leave.
9. Is there anything else you would like to share?
Just that I’m very happy to be with Matlock ADPR. It was a dream of mine to create with this agency, and I’m really excited about the work we can produce here.